2026 marks a new reference point for real estate teams planning to scale.
This year, PRODA launched its first Real Estate Data Trends Survey, gathering input from 62 senior professionals across asset management, investment, and operations. The goal was to establish a clear snapshot of how firms are operating today, particularly around data readiness.
The headline is clear.
84% of respondents expect market activity to increase in 2026.
At the same time, the survey shows what will determine whether that growth can be executed with confidence. Nearly half of respondents, 48%, identified Technology and Data Capabilities as a primary driver of corporate strategy.
Operational reality has not fully caught up.
53% of firms still rely on manual data re-entry, and 63% cite unstructured files as their main operational bottleneck.
This gap is most visible around rent roll data. When lease and rent roll information arrives in inconsistent formats and requires manual cleanup, speed and confidence break down quickly. Firms that have addressed this by standardizing rent roll data report greater internal confidence and more consistent reporting to investors and lenders.
Scaling in 2026 will favor firms that treat rent roll data as a foundation rather than a workaround.
To learn more about how PRODA helps asset owners and investment managers standardize their data with accuracy and ease, book free trial.
