About us

Built by real estate professionals
for real estate professionals

Set up with the real estate industry in mind, we understand the challenges you face every day in handling rent roll data. We’ve worked through these challenges – and solved them.

a group picture of the team

Our story

Investment and asset management professionals Peter Bredthauer and Charles Williams regularly used rent roll data for quarterly reporting and valuations.

The volume and high standards meant a great deal of time was spent on manual reporting and analysis, so they understand the frustrations and challenges you face when handling rent roll data.

PRODA was founded in 2017 to help clients prepare rent roll data quickly, efficiently and more accurately, giving commercial real estate businesses more time for value-added work.

Our values

The pillars of our success


Our team is our best asset and support is its greatest strength.


As problem-solvers, we find new ways to do things.


We foster a culture of growth, learning and self-development.


We are honest and open – with each other and our clients.


Everyone here shapes the future by building something amazing.

Backed by some of the leading names in real estate

Logo ALP X Group

PRODA serves two critical functions within the Revantage and Blackstone technology stacks. First, PRODA enables the team to centralize, harmonize, and certify our rent roll data across our global, disparate portfolio.

Second, we leverage a variety of PRODA’s outbound APIs to process our now standardized data downstream for integration with supplementary datasets and broad end-user consumption.

Given PRODA’s application offers analytic capabilities and is intuitive to use, we have rolled out the tool to hundreds of users across not only Blackstone and Revantage, but also our portfolio companies and operating partners.

I would be remiss to not also mention PRODA’s dedication to our rollout success. The entire team at PRODA is incredibly responsive, supportive, and treats our entire team as collaborators as the platform expands.

Adrian Cook, VP, Data Management
Revantage Europe, a Blackstone Portfolio Company

Blackstone logo

Meet our leadership team

Peter Bredthauer

CEO and

Charles Williams

CPO and

Andrew Salvadore

Andrew Salvadore

Chief Technical Officer

Liam O’Reilly

Director of Information Security

Ed Valpy

Director of Operations

Zach Toubman

Global Head of Revenue and Growth

Stuart Weekes

Stuart Weekes

Director of Product

Zander Geronimos

Zander Geronimos

Head of North America

Laura Beatty

Head of HR

Khadija Manjlai

Head of Marketing

Tanaka de Silva

Head of Data Insights

Macrina Sheridan

Macrina Sheridan

Head of Customer Success

Collect. Extract.
Standardize. Analyze.

Collect. Extract.
Standardize. Analyze.