The PwC & ULI Emerging Trends in Real Estate: Europe 2025 report highlights a major shift: investors are demanding more transparency, speed, and trust in reporting. Capital is available, but scrutiny has increased. To compete, firms must prove that their data is accurate, consistent, and reliable.
Investor relations is no longer about sending quarterly PDFs. It’s about delivering information that withstands due diligence and meets regulatory expectations.
The new pressure points
- Frequency: Investors expect monthly or near real-time insights
- Consistency: Metrics must be comparable across funds and geographies
- Transparency: Regulatory frameworks like CSRD and SFDR require evidence of assumptions
- Trust: Reports built on manually cleaned spreadsheets risk errors that erode credibility
According to PwC and ULI, leaders are investing in integrated platforms and “single sources of truth” to manage data more effectively. The principle is simple: when raw data is standardized and validated at source, reporting becomes faster and more trustworthy.
Best practices include
- Standard definitions for occupancy, rent, arrears, and WALT
- Automated validations to flag errors before reports are built
- Version control and audit trails to ensure transparency
- Outputs aligned with investor and regulatory expectations
Rent rolls are at the center of this challenge. They drive income forecasts, valuations, and performance reporting, but they are also one of the most inconsistent data sources in real estate.
PRODA addresses this directly. By automating rent roll standardization and error-checking, PRODA ensures that investor reporting is based on clean, consistent, and auditable data. Fund managers gain the confidence to report faster and with greater transparency.
As PwC’s 2025 report makes clear, reporting standards are only moving higher. To keep up, start with the foundation: your rent roll data. Book a demo with PRODA to see how.
Photo by Mike Kononov on Unsplash
