Morgan Stanley’s AI in Real Estate: Innovations Reshaping the Real Estate Sector (2025) report highlights a striking statistic: up to 37% of tasks in real estate are automatable. That equates to billions in potential savings across the industry. But with such a bold headline, the practical question is: where do you begin?
The report suggests that the most promising starting points are the manual, repetitive, error-prone tasks that consume valuable time but add little strategic value. In real estate, rent roll processing is a clear example. Every month, teams spend hours cleaning spreadsheets, reconciling inconsistencies, and re-formatting files before analysis can even begin. It’s time-consuming, risky, and pulls people away from higher-value work.
Automation in this space doesn’t replace people. Instead, it augments decision-making by ensuring the underlying data is consistent, accurate, and ready to use. With reliable rent roll data, teams can focus on strategy, performance, and investor relationships – the areas that truly drive value.
What this means for CRE teams
- Automate the cleanup of messy rent roll formats
- Apply standardized definitions across assets and regions
- Run automated validations to reduce errors and protect trust
- Deliver faster, more consistent reporting
This is exactly the kind of problem PRODA solves. By automating rent roll processing, PRODA delivers standardized, error-checked data in minutes – a tangible first step toward capturing the automation opportunity Morgan Stanley describes.
If you’re considering how automation can benefit your workflows, start with your rent rolls. Book a demo with PRODA to see how.
Photo by arnie chou on Unsplash
